10 Reasons You Should Consider Redesigning Your Website

Ever wondered whether your website was in the market for a redesign? Here's ten points to guide you in making that crucial decision.

With any major project you have to think about the WIIFM concept. Ask, What’s In It For Me? We are going to apply the WIIFM concept from the eyes of your business as well as from the eyes of your target audience.

Design Matters and sometimes can be overrated. Don’t let the opinions and biases of others be your guide. The desire for a redesign should be based on your organizational needs or rather what problems your current website is experiencing.

Goals First, Site Design Always

The challenge here is to balance the mission, vision, and goals of the organization with the design of the website. Website redesigns are not always necessary, but when the site is no longer in harmony with your organization’s goals, a redesign is the next step.

The challenge here is to balance the mission, vision, and goals of the organization with the design of the website. Website redesigns are not always necessary, but when the site is no longer in harmony with your organization’s goals, a redesign is the next step.

Take a minute and think about the goals of your organization; write them down if you have not already done so. They make a great reference as we begin the evaluation. Here are ten points that you should consider when making that crucial “website redesign” decision.

#1 — Is your Website Broken?

This one seems simple, but you know and I know, we mustn’t overlook the small stuff. Broken websites have bad first impressions. They have broken HTML tags, CSS issues, or even Java-script errors. Most of these types of issues are within the underlying code of the site, but are easily seen by the user as they control the way your site displays information via the browser.

Another sign of a broken site is missing source files or missing pages. Missing pages usually result in the user being presented with a 404 error. Missing source files can be broken images and often missing PDF’s documents, PDF’s are the most common down-loadable file type. Usually this happens when images and documents are moved around on your site. Scheduling a site audit can help you identify many issues of this type.

#2 — Is your website responsive?

When users visit your website, does your websites content, images, and structure adapt to the screen size, platform and orientation of your users device? If your answer is no or I don’t know, then your not looking out for your target audience.


Your decreasing the amount of users that will spend time on your site. On average, we spend 3 hours and 15 minutes a day on our phones. A Deloitte survey discovered on average, users are viewing their smart-phones on an average of 52 times a day.

#3 — Is your website adaptive?

Adaptive or sometimes referred to as progressive enhancement design, is slightly different from responsive design. Although a site can be both responsive and adaptive at the same time, I’d recommend you fully develop a responsive site before tackling adaptive site design unless your business needs demand an adaptive design.

With an adaptive design your web tech would be designing multiple renditions of the exact same design. The underlying HTML code for a page is generated based on the user device rather than the screen size. Because of the huge investment of time and money, this strategy is mostly adopted by organizations who need it.

#4 — Is your website flexible?

Website flexibility is all about the content. Have you constructed your content in a manner that allows you to display it where you want and when you want?

Website creation tools provide developers with a good foundation for flexibility. You’re always going to capture, for the most part, the title and content. Where I see flexibility becoming the key to displaying your content is the use of meta-data. As an avid WordPress user, this is accomplished through the use of taxonomy (categories and tags). Organizing your content gives you the ability to dynamically show content to different segments of your audience.

#5 — Is your website scalable?

Does your site scale? Can your existing website grow to meet your future business needs? If your just starting out, did you pick a website creation tool with a platform that will allow the tech-side of your business to expand or did you choose a platform that is limited in capabilities.

Scalability should be discussed during the planning phase of any new website build as well as any website rebuild. WordPress is an excellent example of a website creation tool that can and will grow with your business. This is made possible by the many developers that have created plug-ins that interact with WordPress to allow organizations to create just about anything.

#6 — Is your website up to date with the latest design trends?

What exactly is a design trend? This one is subjective, but boy when you are out of date with design, does it show. Signs of a dated site: the fonts on your site are hard to read and often times there are several different fonts on the same page for no reason; the layout resembles when we developed in HTML, you have a header, content, and footer section with the content section containing a left side bar.

Here’s an example of one of my all time favorite signs that you need a website redesign, the scrolling marquee or whatever it used to be called. The BAD HTML website has an example if you would like revisit. If you have time and want to see how organizations did it in the past, don’t hesitate to visit the Wayback Machine. It will bring back some memories.

#7 — Is your website user-friendly?

This one is sort of self-explanatory, but it has to be mentioned. Design, color schemes, logos, themes and all that jazz is wonderful, but you should never, and I mean never forget about your user. When your planning, think about the user interface (UI) and the user experience (UX). They are similar but different.

Look at UX design as how the individual feels and interacts/reacts to what structural design elements you’ve placed on your sight and UI design is the elements themselves.

You want your user to feel comfortable, and intuitively understand how you want them to navigate on your website. The better the user experience, the better your chances are of your user following through on your call to actions.

#8 — Is your website accurately reflecting your brand?

Take a look at your site, have you overlooked site maintenance because you didn’t have the skills nor the budget to get it done? When you first design your site, you plan and build it based on the services and knowledge you have at the time. As you grow, your business grows and therefore your website must grow.

Take the opportunity to review what you have to offer and accurately reflect it on your site. I’m referring to your entire site. I’ve seen people update the product and service offerings without adjusting rates. Don’t make the mistake of leaving money on the table, get your site updated as soon as possible.

#9 — Are you in-line with your competition?

Here is an opportunity for you to do some snooping. Take a look at your competitors page. Your not looking to copy any content, your looking at how they have structured their content and design elements to appeal to their target market.

Once, you’ve looked at a few of your competitors, go back to your website and determine whether or not your trending. Do you think you need to make some tweaks? Is your message clear to your target audience? Does your design elements provide the experience you want for your readers?

#10 — Does your website deliver?

This is a biggy here. This one is technical and not sexy. In order for you to determine whether your site is delivering you need to take a


look at your analytics and of course check your bank statements to see if sales are consistent and increasing.

If you’re unable to properly analyze your site, it maybe time to make improvements with either the front-end or back-end. Some strategies to start with could be adding analytics, segmenting your email list, improving search engine optimizaiton (SEO) and/or improving not only the quality of your content but the amount of content and the different ways you get that content in front of your target audience.

If you’re ever feeling like you need to redesign your site, but would rather not deal with the behind the scenes technical know-how to get it done, sign-up for a free consult.

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